Empowering the marketing function with data and technology to leverage customer loyalty, retention, and engagement, driving business strategy, and boosting profitability

5th MARKETING ANALYTICS ASIA SUMMIT 2021

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets.

The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68 billion by 2026, at a CAGR of 14% over the forecast period (2021 - 2026). The benefits of analytics have become highly obvious for companies as the competition for the retention of customers has become a necessity for the businesses. Companies are using multiple channels to keep the customers informed and connected with them. Analytics allows marketers to keep track of the impact of the actions taken. This has resulted in the integration of marketing data with the existing ERP platform which is beneficial in using the generated and available data.

Inventicon's 5th Marketing Analytics Asia Summit is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively. 5th Marketing Analytics Asia Summit is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.

SPEAKERS

KEY TOPICS OF DISCUSSION

  • Enhancing customer loyalty and retention strategy by being data driven and customer centric
  • Understanding consumers beyond behaviour and demographics: Segmentation analysis
  • Approaches to leveraging analytics to enhance your digital customer experience
  • Unlocking the ROI of Artificial Intelligence – Key Considerations for Business Leaders
  • Analytics strategies to help you stay on top of unpredictable performance trends as you navigate the impacts of Coronavirus
  • How to measure effectiveness of all the media together

KEY TAKEAWAYS

  • Harness your ability to master marketing data to create an impact
  • Learn from examples of data enriched marketing
  • Get an understanding of how digital analytics, customer insight, and artificial intelligence are at work in marketing
  • Stay ahead of the curve with suggestions on new generation of marketing tools, techniques and strategies

WHY SHOULD YOU ATTEND?

  • Over the course of two days learn and discover the possibilities that arise when marketing analytics and data science break silos and work together to drive bottom line impact across an organisation
  • Hear the best practices from the leading innovators and thought leaders from the marketing world
  • Learn what are the tools available in the market for marketing analytics to boost your over all marketing ROI
  • Comprehensive understanding of how MarTech will enhance customer loyalty and retention strategy
  • How can you seamlessly embed data, analytics and insights into the fabric of your organisations' decision making process

WHO WILL YOU MEET?

CMO's, VP's, Directors, General Managers & Functional Heads of:

  • Marketing Analytics & Automation
  • Marketing & Communications
  • Customer Relationship Manager, Experience & Engagement
  • Business Intelligence, Insights & Analytics
  • Campaign and Programme
  • Social & Digital Media
  • Advertising & PR

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